I absolutely love this song. This is probably one of the largest classics that I grew up listening to on a regular basis. The steady beats of a tambourine in the back create a super optimistic sound as the rest of the song builds up to such a catchy chorus. From all the many genres and the various emotions that are brought from stories or lyrics, this song sets a playful tone on love. It tells a very serious story of possible heartbreak and the pain that her own mother has experienced. However, I love how she expounds on all the possible benefits that can come from love. She leads to this build up in the chorus from the benefits of love and the powerful emotions that come from it.
I think a song like this came out from one of the most perfect time periods with it. Just taking an example from the 60s and 70s with escalation in the cold war and also Vietnam helps fit this song in the promotion of the spread of love. I'm not surprised that with the escalation of wars and political unrest within the U.S. that bands such as The Supremes feel it's necessary to promote an increase in love.
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